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Abstract
Mobile technologies have increasingly become an integral part of individuals’ work and personal lives. Although research exists in this domain, most of it focuses on the customer’s adoption factors rather than assessing the value or the impact of mobile business (m-business) usage on firms. The present study fills this gap in the literature through the analysis of the value m-business can provide for firms. The Technology-Organization-Environment framework, Diffusion of Innovation theory and Resource-Based theory ground this research’s conceptual model for assessing the post-adoption stages of usage and value of mobile business from an organizational perspective. The value of m-business includes the impact on marketing and sales, internal operations, and procurement. This research uses a mixed method research design; interviews are first conducted to develop a model to assess m-business usage, and survey data collected from 180 Portuguese organizations is then used to test the proposed model. The results indicate that seven of the nine proposed antecedents of m-business usage are significant, and that m-business usage has a positive and significant relationship with m-business value. Furthermore, the three dimensions of value (marketing and sales, internal operations, and procurement) are significant, but only two of them have direct positive impacts on firm performance. Implications of these findings for practice and research are discussed.
An earlier and shorter version of this paper was presented at the European Conference on Information Systems 2012.
An earlier and shorter version of this paper was presented at the European Conference on Information Systems 2012.
Acknowledgements
This research was partially supported by the national funds of FCT – the Portuguese Science and Technology Foundation within the strategic project PEst-OE/EGE/UI4027/2014.
Additional information
Notes on contributors
Winnie Ng Picoto
Dr. Winnie Ng Picoto is Assistant Professor at the Instituto Superior Economia e Gestão (ISEG). She received B.A. in Industrial Engineering and Management from the Instituto Superior Técnico, and the Ph.D. degree in Management at Technical University of Lisbon. She is a member of the Advance Research Center. Her previous work experience includes IS consulting.
France Bélanger
Dr. France Bélanger is Byrd Senior Faculty Fellow and Professor at Virginia Tech. Her research focuses on technology mediated work, e-business, and information privacy and security. Her award winning work has been published in leading IS journals, including Information Systems Research, MIS Quarterly, Journal of Strategic Information Systems, Information Systems Journal.
António Palma-dos-Reis
Dr. António Palma dos Reis is Professor at ISEG. He is also the Head of the ADVANCE Research Center. Previously, he had been the vice-rector of the Technical University of Lisbon, and Member of the ISEG’s Directors Board. He holds a Ph.D. and an M.Sc. in Management Information Systems from the University of Wisconsin-Milwaukee.