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Empirical Research

The role of GPS-enabled information in transforming operational decision making: an exploratory study

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Pages 481-502 | Received 31 Jan 2012, Accepted 13 Jan 2014, Published online: 19 Dec 2017
 

Abstract

Although the impact of ICT-enabled information on firm performance has been well documented in the business value of IT literature, our understanding of how Global Positioning System (GPS) adoption can transform operational decision making and foster differential firm performance is limited. In response, we conduct an exploratory comparative case study of three transport firms that have implemented the same GPS during the same year in their operations. Our results highlight that increased use of GPS-enabled information can enhance information quality and make operational decision making more fact-based and collaborative. We also find that such transformations in operational decision making, driven by increased use of GPS-enabled information, can foster differential performance impacts. However, we warn scholars and practitioners that a firm’s information management capability (in terms of availability of quality information in decision making, software tools for connectivity and access to information, IT systems integration post-GPS adoption and adaptability of the infrastructure to emerging business needs) and organizational factors (such as top management support, project management of GPS implementation, financial support, end-user involvement, rewarding, training and employee resistance) can facilitate (or inhibit) effective use of GPS-enabled information in operational decision making, and thus moderate differential performance benefits of GPS adoption.

Acknowledgements

The authors would like to thank the Special Issue Editors, Professors Rajeev Sharma, Sunil Mithas and Atreyi Kankanhalli, the Editor, Professor Frantz Rowe and the anonymous reviewers for their invaluable feedback and suggestions.

Additional information

Notes on contributors

Andreja Habjan

About the Authors

Andreja Habjan is a Doctoral Researcher at Cardiff Business School, Cardiff University and a Manager in the transport industry. Her research examines the impact of GPS-enabled information on firm performance in the transport industry.

Constantine Andriopoulos

Constantine Andriopoulos is a Professor of Strategy at Cardiff Business School, Cardiff University. His research and teaching interests focus on the management of innovation. His articles appear in Organization Science, Human Relations, International Small Business Journal and Long Range Planning, among others. He received his Ph.D. from the University of Strathclyde.

Manto Gotsi

Manto Gotsi is a Senior Lecturer in Marketing at Cardiff Business School, Cardiff University. Her research interests are at the interface between marketing and organization theory, including the interplay between identity, culture and image, corporate branding and reputation management. Her articles appear in Human Relations, European Journal of Marketing, International Marketing Review, International Small Business Journal, among others. She received her Ph.D. in Marketing from the University of Strathclyde.

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