Collaborative pricing and replenishment policy for hi-tech industry

Abstract

Owing to rapid technological innovation and severe competition, the upstream component price and the downstream product cost of hi-tech industries like computers and communication consumer's products usually decline significantly with time. From a practical viewpoint, there is a need to develop a collaborative pricing and replenishing model with finite horizon when the vendor's purchase cost and the end-consumer's market price are reduced simultaneously. To entice collaboration, the vendor may offer some price discount to the buyer using a negotiation factor to balance the net profit for each player. A numerical example and sensitivity analysis are carried out to illustrate the model. Our results indicate that higher decline-rate in the vendor's purchase cost leads to a smaller vendor lot size, and the higher decline-rate in the market price leads to a larger buyer lot size. The percentage increase in the net profit is approximately 6.57% when cost/price reduction is considered. Therefore, it is significant to consider the effect of the cost/price reduction, especially in hi-tech industries.

Keywords:

• collaborative system
• pricing and replenishing
• cost and price reduction

Acknowledgements

The authors wish to express their deep appreciation to the National Science Council, ROC, for the financial support. They would also like to thank the Editor and four anonymous reviewers for their valuable comments.