Ostrich meat, an important product of the ostrich industry: a southern African perspective

Abstract

Ostrich meat may be consumed as a healthy alternative to beef. The establishment of ostrich farming systems is not sufficient to satisfy consumer demand without the use of a successful production and marketing strategy. Given the current export driven nature of the industry in Southern Africa and the need for the development of a domestic market, a good understanding of the position of ostrich meat in the marketing mix and the key elements in meat processing is necessary.

Keywords:

• Ostrich
• meat
• abattoir
• marketing