http://orcid.org/0000-0002-9277-7559
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ABSTRACT
Split season league design resets standings at the midpoint of the season, thus allowing for two periods in which a team can potentially achieve success in a single season. This context allows us to test both the reputation of the first half winner and the league standing effect on demand. Examination of game-level data from the 2010 Southern League reveals fans are unaffected by measures of both team quality and league standing in the second half of the season. On the other hand, the first half winners saw an 11% increase in attendance as a percent of stadium capacity, suggesting that in the second half of the season winners matter more than winning.
Acknowledgement
The authors wish to thank Jeff Gurney for sharing his Southern League data.
Disclosure statement
No potential conflict of interest was reported by the authors.
Notes
1 See http://www.milb.com/news/article.jsp?ymd=20150615&content_id=130739074&fext=.jsp&vkey=pr_milb. Accessed 15 November 2017.
2 These results are available upon request.