Flower viewing from horseback? New directions in Chinese tourism in Australia

ABSTRACT

In this century Chinese tourists in Australia have rapidly become the most numerous national source. Relatively little is known about their socio-economic status, their geographical origins and expectations of tourism, and their attitudes to and perceptions of Australia, although every Australian state has devised a specific Chinese tourism strategy to tap into this market. Chinese tourism is concentrated in metropolitan areas in the eastern states, has evolved from group tours to individual plans, and is relatively high spending. Unless geographical and tourism research on Chinese tourism aligns with contemporary theoretical developments in tourism studies, the type of knowledge being produced will be limited. Whilst there is value in extending existing knowledge, important social insights into the Chinese tourists’ experience of Australia will not emerge. Although Chinese tourism is similar to earlier waves from East Asia, it constitutes a distinct component of the contemporary Australian market. A deeper understanding of this phenomenon requires the adoption of practice theories that privilege social practices as the entry point for theorising and conducting research. In advocating such an approach, we highlight challenges of linguistic and cultural differences, scale and governmentality in providing a qualitative research agenda for geographical and tourism studies’ engagements with Chinese tourism.

KEYWORDS:

• Tourism
• China
• Australia
• niches
• practice theory

Acknowledgement

Thanks to Liping Yan for her assistance with the documentation. The errors are our own.

Disclosure statement

No potential conflict of interest was reported by the authors.

ORCID

Phil McManus http://orcid.org/0000-0002-3655-3841