Business sustainability and corporate social responsibility: case studies of three gas operators in China

Abstract

This study investigates the corporate social responsibility (CSR) practices of three gas operators in China and the benefits resulting from these practices. The current paper provides the proposed conceptual framework, literature review of CSR theories and prior research on the experiences of companies operating in various sectors. Data from in-depth case studies of the three gas distributors in Mainland China are collected, analysed and summarised. The three gas distributors proactively developed their respective CSR objectives and engaged in CSR practices in many dimensions that related to employees, consumers, investors, community and the environment. Consequently, the benefits realised for various stakeholders and for the three companies include high-quality products and service offerings, reliable and efficient supply chain, stable cash flow, loyal customer bases, positive social image and reputation, and overall top firm’s performance. On the bases of the literature review and case analysis, implications that focus on two areas are derived and presented in this paper. Governments and other nonprofit organisations such as professional associations and trade unions play their respective roles in CSR. Government authorities can shape the CSR practices of business enterprises by providing a legal framework and related policies to guide company practices.

Keywords:

• corporate social responsibility
• sustainability
• sustainable manufacturing
• green supply chain and production
• green living
• operations management

Acknowledgements

The authors are grateful for the constructive comments of the referees on an earlier version of this paper.