Racial Implications for the Design of Instructional Materials

Abstract

The purpose of the research was to investigate the influence that selected ethnic variables of an information source have on selected black and white pupils of the sixth grade. The research was focused on the auditory and visual channels of the information source (tape-slide presentations) and their effects on the intended audience. Results indicated that black and white voices are accepted by both white and black pupils. However, white pupils rated visuals representing only black people lower than visuals representing only white people.