https://orcid.org/0000-0002-4702-5315
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Abstract
An accurate assessment of online social achievement goals requires a new measure, tailored to the unique nature of online social contexts. Using the data collected from 366 U.S. college students, the online Social Achievement Goals Questionnaire (oSAGQ) was developed and validated. The oSAGQ includes three types of social achievement goals: Online social development, online social demonstration-approach, and online social demonstration-avoidance goals. Strong construct validity evidence was obtained through exploratory and confirmatory factor analyses. The oSAGQ showed strong psychometric properties, including high reliability and strong item discrimination index. Confirmatory factor analysis showed that online social achievement goals were empirically distinguishable from in-person goal constructs. Hierarchical regression analysis indicated that online social achievement goals had explained unique variance in online prosocial and antisocial behaviors after controlling for in-person social achievement goals. Both online and in-person social development goals were positively related to online prosocial behavior. However, the effect of in-person social demonstration-approach goals on online antisocial behavior disappeared once online counterpart was entered in the model, suggesting the superior predictive power of online social demonstration-approach goals for online antisocial behavior. Future research topics using oSAGQ were suggested.
Disclosure statement
No potential conflict of interest was reported by the author(s).