Simplifying Central Place Theory Using GIS and GPS

Abstract

A constant struggle for teachers at all levels is finding ways to successfully teach students complex theories and concepts. Student comprehension is often enhanced by applying these theories and concepts to real world situations. This project demonstrates central place theory by examining highway billboard signs along major Wisconsin highways. In addition, the concepts of range, threshold, and intervening opportunities are demonstrated. Using global positioning systems (GPS) and geographic information systems (GIS), data were collected on the location, distribution, and type of establishment advertised. Using statistical and spatial analysis this article suggests an alternative method for teaching undergraduate students urban theories through fieldwork, GIS, and GPS.

Key Words:

• business geographics
• spatial analysis
• central place theory

Acknowledgments

The Office of Research and Sponsored Programs at the University of Wisconsin–Eau Claire; The College of Arts and Sciences at the University of Wisconsin–Eau Claire; Dr. J. Brady Foust at the University of Wisconsin–Eau Claire; Dr. Sean Hartnett at the University of Wisconsin–Eau Claire; Student Research Assistants Tracey Gilbert, Mitchel Stimers, and Jeff Hintz; The Lorenzen Geography Research Foundation, Fond du Lac and Tomahawk, Wisconsin.

Lisa Theo is an Instructor at the University of Wisconsin–Stevens Point, Stevens Point, Wisconsin, USA. Her principle research interests are conflicts at the urban/rural intersection and disadvantaged groups.