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The Journal of Higher Education Volume 60, 1989 - Issue 2
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Original Articles

Ned Hall Didn't Have to Get a Haircut

Or, Why We Haven't Learned Much about International Marketing in the Last Twenty-Five Years

John L. GrahamView further author information
&
Kjell GrønhaugView further author information
Pages 152-187 | Published online: 01 Nov 2016
 
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Notes on contributors

John L. Graham

John L. Graham is associate professor of marketing in the University of Southern California and Kjell Grønhaug is professor of economics and business administration at the Norwegian School of Economics and Business Administration.

Kjell Grønhaug

John L. Graham is associate professor of marketing in the University of Southern California and Kjell Grønhaug is professor of economics and business administration at the Norwegian School of Economics and Business Administration.

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