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Abstract
College and university websites play an important role in the college search process. This study examines the textual and visual elements on the websites of 12 colleges and universities. Findings suggest that websites communicate a message consistent with private purposes of education and inconsistent with those linked to public purposes.
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Notes on contributors
Kem Saichaie
Kem Saichaie is the Director of Educational Technology in the Center for Teaching and Faculty Development at the University of Massachusetts—-Amherst; [email protected].
Christopher C. Morphew
Christopher C. Morphew is Professor and Chair of Educational Policy and Leadership Studies, The University of Iowa.