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Abstract
The paper analyzed the intention to travel alone in the perceptions of Muslim and non-Muslim women regarding travel constraints, motivation, perceived behavioral control, negotiation, and openness. Based on the existing literature, hypotheses were formulated and tested through structural equation modeling based on data from 574 valid online responses. Purposive sampling was applied to collect 278 responses from Muslim women and 298 responses from non-Muslim women, all from Indonesia. The results revealed the different direct influences between travel motivation and travel intention in Muslim and non-Muslim models. Constraints were found to have an insignificant impact on travel intention in both phases. All other proposed hypotheses were found to be significant. This paper contributes to the emerging research on Asian solo female travel and discusses practical implications for the travel industry to cater solo travel market.
Acknowledgment
This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors.
Ethical approval
National Kaohsiung University of Hospitality and Tourism determines that ethics approval for survey study is not required. A thorough explanation of the nature of this study and data protection was reported to the participants before they started to do the survey. They must consent to the term and click the consent button to start the survey. They could opt out of the survey at any time by closing the website.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Correction Statement
This article has been corrected with minor changes. These changes do not impact the academic content of the article.