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The Journal of Mathematical Sociology Volume 34, 2010 - Issue 2
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Letter to the Editor

On Choice and Memory

WANDA ILENE GRIFFITH International Office, University of Texas at Austin, Austin, Texas, USA
&
LOUIS NICHOLS GRAY Department of Sociology, Washington State University, Pullman, Washington, USACorrespondence[email protected]
Pages 77-79 | Published online: 22 Mar 2010
 
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Abstract

Social scientists often use variable ratio (VR) schedules to represent probabilistic choice. This application of VR schedules is an apparent contradiction of a well-established psychological expectation. In this letter we attempt to explain this contradiction, and we conclude that so many factors affect human choice in VR situations that conventional applications are likely to be approximately correct when applied to humans.

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