59
Views
0
CrossRef citations to date
0
Altmetric
Letter to the Editor

On Choice and Memory

&
Pages 77-79 | Published online: 22 Mar 2010
 

Abstract

Social scientists often use variable ratio (VR) schedules to represent probabilistic choice. This application of VR schedules is an apparent contradiction of a well-established psychological expectation. In this letter we attempt to explain this contradiction, and we conclude that so many factors affect human choice in VR situations that conventional applications are likely to be approximately correct when applied to humans.

Log in via your institution

Log in to Taylor & Francis Online

PDF download + Online access

  • 48 hours access to article PDF & online version
  • Article PDF can be downloaded
  • Article PDF can be printed
USD 53.00 Add to cart

Issue Purchase

  • 30 days online access to complete issue
  • Article PDFs can be downloaded
  • Article PDFs can be printed
USD 1,078.00 Add to cart

* Local tax will be added as applicable

Related Research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.