The Bidimensional Impression Management Index (BIMI): Measuring Agentic and Communal Forms of Impression Management

Abstract

Measures of impression management have yet to incorporate two-factor models of person perception. The 2 primary factors are often labeled agency and communion. In Study 1, we assembled a new measure of impression management—the Bidimensional Impression Management Index (BIMI): It comprises 2 subscales designed specifically to tap agentic and communal content. Both subscales showed adequate alpha reliabilities under both honest and faking conditions. In Study 2, the BIMI was cross-validated in a new sample: The subscales remained relatively independent, and their reliabilities remained solid. A coherent pattern of personality correlates also supported the validities of both subscales. In Study 3, the differential sensitivity of the 2 subscales was demonstrated by manipulating the job type in simulated job applications. Implications and applications of the BIMI are discussed.

Notes

Note that both values are higher than the corresponding values in Study 1. In short, the subscale intercorrelations were higher in the replication sample than in the selection sample.

This order tends to show the clearest faking effects (Nguyen et al., 2005).

Unless otherwise indicated, all tests are two-tailed.