Women Who Experience More Affectionate Touch Report Better Body Satisfaction and Relationship Outcomes

ABSTRACT

Affectionate touch (e.g. hugging, handholding) is an essential component of many intimate relationships and is a primary contributor to overall relationship satisfaction as well as sexual satisfaction. Affectionate touch is understood to be a form of non-verbal communication in which the giver is expressing positive feelings toward the receiver. Here, we propose that affectionate touch also positively impacts receivers’ body satisfaction, because affectionate touch is a positive message communicated toward the receiver’s body. In a cross-sectional sample of romantically partnered women (N = 1,156), we assessed the association between affectionate touch frequency and body satisfaction. We also investigated whether affectionate touch is associated with relationship/sexual satisfaction in part because touch helps to improve women’s evaluations of their own bodies. Our results showed that body satisfaction was a significant, partial mediator and a valid path through which affectionate touch shapes relationship quality. Receiving affectionate touch could bolster relationship satisfaction and self-perceptions among women. Given the prevalence of body dissatisfaction amongst women, these results suggest that the underexplored associations between affectionate touch and body satisfaction may have significant impacts on a wide array of future empirical and applied research trajectories.

Disclosure Statement

No potential conflict of interest was reported by the authors.

Data Availability Statement

The current de-identified, secondary data was made available to our research team by the K-Y Brand.

Additional information

Funding

This work was supported by the K-Y Brand.