The Impact of the Wording of Employment Advertisements on Students' Inclination to Apply for a Job

ABSTRACT

Students' inclination to apply for a job was examined as a function of (1) the wording of the desired candidate's profile specified in the employment advertisement and (2) applicant gender. Previous research found that women are more inclined than men to apply for jobs that include a profile corresponding to their gender (i.e., a profile containing prototypically feminine instead of masculine personal characteristics). Based on Fiedler and Semin's (1996) Linguistic Category Model, we expected that this effect would decrease if the desired profile was worded in terms of behaviors/verbs instead of nouns/adjectives. ANOVA supported this reasoning for women but not for men. We conclude that organizations may increase the number of women applying for particular jobs by changing the presentation form of the advertisement.

Keywords:

• career development
• classified advertising
• discrimination
• employment issues
• gender issues

Acknowledgments

We thank Linda Acitelli and Chet Robie for their constructive comments on an earlier draft of this paper.