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Original Articles

An Extension of Source Valence Research Using Multiple Discriminant Analysis

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Pages 259-269 | Received 23 Dec 1980, Published online: 30 Jun 2010
 

Summary

This study investigated the predictive capability of 14 source valence dimensions to dyadic communication contexts, a nominal level criterion variable. Friend, acquaintance, co-worker, and family contexts were examined. Multiple discrinimant analysis (MDA) models were used to evaluate field research utilizing questionnaire data from 194 Ss. Eleven of the 14 source valence dimensions met previous factor structures and were entered into the MDA equation. Nine of these 11 dimensions were significant predictors of dyadic communication contexts (p < .001).

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