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Replications and Refinements

When Legitimizing a Request Increases Compliance: The Legitimizing Object Technique

Pages 541-544 | Received 28 Aug 2014, Accepted 27 Feb 2015, Published online: 07 May 2015
 

ABSTRACT

Earlier research reported that using pictures in a fundraising request increases donations by legitimizing the solicitation. The present study tested the effectiveness of a solicitation for money made in the street when an object that legitimated the request was present or not. Male confederates asked passersby for money to buy a stamp while either holding or not holding an envelope in one hand. With a high effect-size, it was reported that the presence of the envelope increased compliance with the request. The legitimation of the request associated with the presence of the envelope is used to explain the results.

Additional information

Notes on contributors

Nicolas Guéguen

Nicolas Guéguen is affiliated with Université de Bretagne-Sud. Alexandre Pascual is affiliated with Université de Bordeaux 2. Fabien Silone and Mathieu David are affiliated with Université de Bretagne-Sud.

Alexandre Pascual

Nicolas Guéguen is affiliated with Université de Bretagne-Sud. Alexandre Pascual is affiliated with Université de Bordeaux 2. Fabien Silone and Mathieu David are affiliated with Université de Bretagne-Sud.

Fabien Silone

Nicolas Guéguen is affiliated with Université de Bretagne-Sud. Alexandre Pascual is affiliated with Université de Bordeaux 2. Fabien Silone and Mathieu David are affiliated with Université de Bretagne-Sud.

Mathieu David

Nicolas Guéguen is affiliated with Université de Bretagne-Sud. Alexandre Pascual is affiliated with Université de Bordeaux 2. Fabien Silone and Mathieu David are affiliated with Université de Bretagne-Sud.

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