ABSTRACT
In 2015, AshleyMadison.com (AshleyMadison) was hacked, leading to the release of site members’ personal information. The exposed members faced public scrutiny, judgment, and other negative outcomes. In this study, we examined predictors of the demonization of the AshleyMadison participants (i.e., AshleyMadison members, owners, hackers) to help explain victim derogation. We attempted to discern the role religiosity and sexual guilt played in the demonization of the AshleyMadison hacking participants. We predicted sexual guilt would mediate between religiosity and demonization of the AshleyMadison hacking participants. Our findings indicate that religiosity alone does not predict demonization. Instead, sex guilt was a necessary part of the equation and mediated between participants’ religiosity and the amount they demonized the different groups.
Data availability statement
The data described in this article are openly available in the Open Science Framework at https://osf.io/s5rfu/
Open Scholarship
This article has earned the Center for Open science badges for Open Data and Open Materials through Open Practices Disclosure. The data and materials are openly accessible at https://osf.io/s5rfu/