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Abstract
This note addresses selectively the names of craft beers produced by U.S. microbreweries. It considers the following points: (1) a brief history of beer, (2) the rise of the microbrewery in the U.S., (3) a definition of microbrewery, (4) a brief discussion of beer and craft beer in popular culture (film, television, collecting beer paraphernalia), and (5) a selected list of craft beer brand names to illustrate their referents.