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Original Articles

Bryan's “a cross of gold:” The rhetoric of polarization at the 1896 democratic convention

Pages 291-304 | Received 08 Aug 1999, Accepted 09 Jun 2000, Published online: 06 Jun 2009
 

Abstract

Speaking during the platform debate at the 1896 Democratic convention, Nebraska's famous orator William Jennings Bryan delivered his impassioned speech, “A Cross of Gold.” This speech employed the radical's rhetorical technique of polarization. The currency question became a flag issue that symbolized the gulfs between the rich and the poor and between the East and the West. Although many authorities believe, perhaps correctly, that this speech gained him the nomination for President of the United States, Bryan did not adapt to the greater diversity of interests and viewpoints of the national audience.

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