Abstract
Sport psychology researchers have recently focused their attention onto the topic of culture. Their recent findings have begun to be utilized by sport psychology practitioners to increase cross-cultural understandings and deliver culturally sensitized sport services. However, such practices are on the fringes of applied sport psychology. Our intent is to show how reflective practices and self-reflexivity (i.e., forms of introspection) of sport psychology consultants can contribute toward understanding cultural diversity issues in sport. An example in the form of a confessional tale from one of the author's consulting experiences with an Indigenous athlete will then be presented to illustrate non-reflective vs. reflective practices, and how each constrains vs. augments cultural sensitivity. We conclude with future considerations for sport psychology consultants.