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Abstract
The Australian Government recently (October 18, 1994) pledged Aus$84 million dollars to a multimedia initiative, embodied in the Creative Nation Cultural Policy Statement. This initiative will aid in the greater acceptance of multimedia in the professional and educational sectors and will assist multimedia in penetrating the ‘general’ population markets on a wider scale. Markets for multimedia are being created and cartographers may find it beneficial to try to exploit the new opportunities these markets present, no matter how limited they are at present. This paper aims to succinctly define a multimedia ‘map based information product’ (MBIP) and associated concepts and to discuss some of the major issues of concern to the cartographer in terms of multimedia and cartography.