Acknowledgments
I would like to thank Assa Doron, Craig Jeffrey and Meera Ashar for giving me the opportunity to contribute this piece. I would also like to thank Naveen Thayyil, Swargajyoti Gohain and the anonymous reviewers for their very valuable comments and suggestions, which helped improve the structure and coherence of the paper.
Disclosure Statement
No potential conflict of interest was reported by the author.
Notes
1. See M. Muzaffar, ‘Closed Circuit Coupling’, India Today (9 July 2015) [http://indiatoday.intoday.in/story/matrimonial-websites-dating-platforms-marriage-urban-youth/1/450379.html, accessed 30 Aug. 2015].
2. H. Iyer, ‘I'm Gay, My Ma Placed an Ad Looking for Groom for Me’, NDTV.com (20 May 2015) [http://www.ndtv.com/opinion/im-gay-this-is-what-it-took-to-place-matrimonial-ad-for-me-764603, accessed 12 July 2016].
3. Rochona Majumdar, Marriage and Modernity: Family Values in Colonial Bengal (Durham, NC/London: Duke University Press, 2009).
4. G. Harris, ‘Websites in India Put a Bit of Choice into Arranged Marriages’, The New York Times (24 April 2015) [https://www.nytimes.com/2015/04/26/world/asia/india-arranged-marriages-matrimonial-websites.html, accessed 12 July 2016].
5. Ravinder Kaur and Priti Dhanda, ‘Surfing for Spouses: Marriage Websites and the “New” Indian Marriage?’ in R. Kaur and R. Palriwala (eds.), Marrying in South Asia: Shifting Concepts, Changing Practices in a Globalising World (Hyderabad: Orient Blackswan, 2014), pp. 272–275.
6. Madhu Kishwar, ‘Love and Marriage’, in Manushi, no. 80 (1994), pp. 11–9.
7. ‘Vineet & Suwarna’, ‘Shaadi Pride’ (2 Aug. 2015) [http://www.shaadi.com/shaadi-info/matrimonial-success-stories/wedding?id=13558, accessed 30 Aug. 2015].
8. Louis Dumont, Homo Hierarchicus: The Caste System and Its Implications (Chicago, IL/London: The University of Chicago Press, 1980).