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Notes
1. R. Bijapurkar, We Are Like That Only. Understanding the Logic of Consumer India (New Delhi: Portfolio Penguin, 2007).
2. R. Bijapurkar, A Never-Before World. Tracking the Evolution of Consumer India (New Delhi: Portfolio Penguin, 2013).
3. R. Titus, Yuva India. Consumption and Lifestyle Choices of a Young India (Gurgaon: Random House India, 2015).
4. G. Das, India Unbound (New York: Anchor, 2001).
5. S. Tharoor, The Elephant, the Tiger and the Cellphone. Reflections on India in the Twenty-First Century (New Delhi: Penguin, 2007).
6. N. Nilekani, Imagining India. The Idea of a Renewed Nation (New Delhi: Penguin, 2009).
7. N. Nilekani and V. Shah, Rebooting India: Realizing a Billion Aspirations (London: Allen Lane, 2015).
8. S. Kakar and K. Kakar, The Indians. Portrait of a People (New Delhi: Penguin, 2011).