The Effects of Subjective Camera and Fanship on Viewers' Experience of Presence and Perception of Play in Sports Telecasts

Abstract

This study examines the use of subjective camera, and its impact on fans’ and nonfans’ experience of presence and subjective evaluations of play. In a mixed-measures experiment, high, moderate, and low sports fans viewed 16 plays from a college football game shown via either subjective or objective camera. The study found that plays viewed through the subjective camera elicited a significantly greater sense of spatial presence as well as presence as engagement. Presence also varied as a function of participants’ degree of fanship. Subjective evaluations of game play were also a function of sports fanship.

Keywords:

• Media Effects
• Presence
• Sports Broadcasting
• Fanship

Additional information

Notes on contributors

R. Glenn Cummins

R. Glenn Cummins is an Assistant Professor in the Department of Electronic Media and Communications at Texas Tech University