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Journal of Applied Communication Research Volume 39, 2011 - Issue 2
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IN POINT OF PRACTICE

From Explanation to Application

Charles R. BergerCorrespondence[email protected]
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Pages 214-222 | Published online: 08 Apr 2011
 
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Abstract

Uncertainty Reduction Theory is used to illustrate some advantages of predicating applied research on theory rather than merely alluding to theory as window dressing or invoking theory in a post hoc, speculative attempt to explain the outcomes of applied research efforts.

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Notes on contributors

Charles R. Berger

Charles R. Berger is a Professor in the Department of Communication at the University of California, Davis

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