ABSTRACT
Five focus groups were conducted to better understand African-American adults’ (N = 62) perceptions of organ donation. Applying the health belief model, results revealed that participants generally were aware of the need for organ donors and felt susceptible to needing a transplant in the future. Additionally, the number of perceived barriers greatly outweighed the number of perceived benefits to organ donation. Several novel barriers to organ donation, not currently identified in the literature, arose during focus group discussions, alluding to a larger source of mistrust among African-Americans. In respect to self-efficacy, participants’ responses further delineated the distinction between task and decisional efficacy. The results are discussed with an emphasis on how the current findings compare and contrast with previous work, as well as a focus on the practical implications for targeted organ donation campaigns aimed at African-American communities.
Acknowledgements
A previous version of this manuscript was presented at the 2016 biennial meeting of the Kentucky Conference on Health Communication, Lexington, Kentucky. Additionally, the authors would like to thank the editor and the reviewers for their suggestions throughout the review process. Without a doubt, our manuscript is better because of your insightful feedback.
Disclosure statement
No potential conflict of interest was reported by the authors.