“Organizational rhetoric” as the fourth great system: Theoretical, critical, and pragmatic implications

Abstract

The essay argues that, whatever else they are, organizations are inherently rhetorical, and that, whatever else it is, rhetoric is inherently organizational. In order to enhance the understanding of “organizational rhetoric,”; this essay explores four topics: organizational rhetoric as a fourth great system of rhetoric, the “modeling”; of organizational rhetoric, “representational magic”; in organizational rhetoric, and the research and pragmatic implications of the study.