Research Issues and Needs at the Intersection of Advertising and Public Policy

Abstract

Public policy is part of the fabric of advertising with respect to both research and practice. The strong relationship between advertising and public policy has important implications for consumers, businesses, and federal and state agencies. Advertising laws and regulations can influence business practices just as advertising research can impact regulatory decisions. The purpose of this article is to highlight research at the intersection of advertising and public policy and then to identify specific future research needs that have the potential to contribute significantly to advertising research and practice.

Additional information

Notes on contributors

Jeremy Kees

Jeremy Kees (PhD, University of Arkansas) is the Richard J. and Barbara Naclerio Endowed Chair in Business and Professor of Marketing, Villanova School of Business, Villanova University.

J. Craig Andrews

J. Craig Andrews (PhD, University of South Carolina) is the Charles H. Kellstadt Chair and Professor of Marketing, College of Business Administration, Marquette University.