Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework

Abstract

This article analyzes and integrates the 60 nominated articles for the best articles in the Journal of Advertising from its first 50 years, with a focus on the final 15 that were selected as the overall best articles. Hence, the purpose of this article is to highlight the contributions of these articles and their overall influence on advertising research. To this end, the authors synthesize these articles into an organizing framework that is used to analyze the contributions of this research collective. The framework also helps to understand distinct aspects of advertising and identify areas of research that can continue to build on the legacy of the contributions of these articles.

Acknowledgement

The authors thank Lisa Flynn for her assistance with the manuscript.

Additional information

Notes on contributors

Marla Royne Stafford

Marla Royne Stafford (PhD, University of Georgia) is William F. Harrah Distinguished Chair and Professor, Lee Business School, University of Nevada-Las Vegas.

Charles R. Taylor

Charles R. Taylor (PhD, Michigan State University) is John A. Murphy Professor of Marketing, Villanova School of Business, Villanova University.