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Abstract
The success of the United States’ female athletes in the 1996 Olympics spawned immense public enthusiasm for women's sports in America. Along with nearly two decades of surging female athletic participation due to the effects of Title IX, a generation of young women had grown up as athletes — and a new magazine, Sports Illustrated Women (SIW), formed to compete in and capitalize on that new market. Although not the first women's sports magazine, SIW was the first women's sports title to be published by a major publishing company, Time Inc. By conducting interviews with some of the magazine's prominent editors, writers, and business managers and by analyzing the magazine's content, this study details the rise and fall of SIW and highlights reasons it and similar women's sports magazines have failed in recent years.
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Notes on contributors
Ashley D. Furrow
ASHLEY D. FURROW is a Ph.D. candidate at the E. W. Scripps School of Journalism, at Ohio University, as well as an avid sports enthusiast. She gave an earlier version of this paper at the 2012 International Communication Association conference in Phoenix, Arizona.