Channels of Health Communications Used Among Korean and Asian Indian Older Adults

Abstract

According to Healthy People 2010, health communication is an important tool to reduce health disparities. Communication channels in which people prefer to receive health information may differ by race/ethnicity. One of the main challenges in designing an effective health communication program is to identify the most trusted and most often used channels of health information by Asian older adults. The aim of this study is to determine which health communication channels can be used to promote healthy lifestyles among older adults. A non-probability, convenience-sampling technique was used to recruit Korean (n = 9) and Asian Indian (n = 9) older adults from two senior centers in New York City. The findings from the two focus groups identified three distinct channels used by Asian older adults when obtaining health information: interpersonal (i.e., health care providers, word of mouth), mass media (i.e., ethnic mass media sources), and community specific (i.e., religious organizations, community centers). Health communication is an important area for prevention. Increased efforts are needed to develop culturally appropriate health messages and equally important to deliver these messages in the context in which Asian older adults trust and use the most.

KEYWORDS:

• Asian
• Korean
• Asian Indian
• older adult
• health communication

The author thanks the Asian American Federation of New York for supporting this research.