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Abstract
Regular screening for colorectal cancer (CRC) facilitates earlier detection, lowers mortality, and may reduce incidence through detection and removal of pre-cancerous polyps. Optimizing health professional delivery of CRC screening information and recommendations can assist in reducing CRC disparity in the African-American community. This article presents qualitative data on African Americans’ attitudes about health professional CRC communications based on the analysis of focus groups (N = 79). Using a social–ecological framework, colorectal cancer and professional communication themes are examined to offer four general and nine cancer-specific theoretically based and culturally appropriate strategies for improving health professional cancer communication with African Americans.
FUNDING
This study was conducted through grants from the National Cancer Institute: Centers of Excellence in Cancer Communication Research (CECCR) initiative (2P50 CA95815-06), NCI 1 R01 CA122435-01A2, and the Community Networks Program for the Elimination of Cancer Disparities (PECaD) (U54 CA153460).