Chinese and non‐Chinese scholars’ contributions to communication research on greater China, 1978–98

This content‐analytical study investigates, over a two‐decade period, the contribution of ethnic and non‐ethnic scholars to communication research on Greater China. Although its findings show a significant increase in research publications on China over the years by both Chinese and non‐Chinese scholars, Chinese scholars are much more productive than non‐Chinese scholars. In addition, mixed ethnicity scholars have published more comparative studies than single ethnicity scholars. Telecommunications and advertising are the two fastest growing areas in communication research on China.