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Asian Journal of Communication Volume 14, 2004 - Issue 1
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Original Articles

Korean immigrants’ viewing patterns of Korean satellite television and its role in their lives

Changho Lee
Pages 68-80 | Published online: 28 Sep 2007
 
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Abstract

This research is based on in-depth interviews with 10 Korean immigrants who watch Korean satellite television. The paper analyzed their program preferences, viewing time, and the extent of satisfaction in relation to their demographic characteristics. It also examined the role of satellite television in Korean immigrants’ lives. The results showed that Korean satellite television contributed much to the reinforcement of the viewers’ ethnic identity. In addition, satellite television replaced other Korean ethnic media due to its real time news delivery.

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