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Symposium: Citizen consciousness and the media in the midst of social differentiation

New media use and subjective social status

Pages 133-149 | Received 10 Jul 2010, Published online: 26 Apr 2011
 

Abstract

Inspired by Pierre Bourdieu's class theory and other related theoretical resources, this paper conceptualizes new media as a form of capital and resource to be utilized for perceiving reality. Guided by this conception, this paper explores the relationship between new media use and subjective social status. Analyzing data from the Shanghai Survey, this study shows that new media adoption and use pattern each has an independent influence on individuals’ sense of their social positions in a stratified society, especially for its cultural dimension. Based on the findings, this paper argues that the expansion of new media resources is not only embedded with the social stratification, but also has the potential to reproduce and perpetuate the systemic logic of social stratification.

Acknowledgements

An earlier version of the paper was presented at the Annual Conference of the International Communication Association, 22–26 June 2010, Singapore. The author would like to thank Prof Zhongdang Pan for his valuable help to improve the manuscript.

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