ABSTRACT
Social media provides individuals with tremendous opportunities to follow nearly unlimited influencers online, prompting scholars’ concern about confirmation bias and the need to address it. Based on data from 894 participants, this study explores the positive effect of perceived influence on confirmation bias in social media contexts and the negative moderating effect of civic online reasoning on this relationship. These findings indicate that efforts in public media literacy education for citizens must be enhanced to transform subconscious defense mechanisms into mature coping skills through critical thinking.
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No potential conflict of interest was reported by the author(s).
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Notes on contributors
Da Wang
Da Wang is a postdoc fellow in the School of Journalism and Communication at Renmin University of China. His research interests include media literacy, international communication and cultural studies.
Yuxiang Hong
Yuxiang Hong is an Associate Professor in the School of Management at Hangzhou Dianzi University. His research interests include cyberpsychology, risk communication, and behavioral information security.