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Transport Reviews Volume 29, 2009 - Issue 5: Observing Complex Choice Behavior with Stated Preference Experiments: Innovations in Design
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Modelling Portfolio Choice in Transportation Research

James B. Wiley Departments of Marketing and Statistics, Temple University, Philadelphia, PA, USACorrespondencew123xyz@yahoo
&
Harry J.P. Timmermans Eindhoven University of Technology, Urban Planning Group, Eindhoven, The Netherlands
Pages 569-586 | Received 05 Feb 2008, Accepted 29 Oct 2008, Published online: 26 Oct 2009
 
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Abstract

This paper argues that certain choice problems in transportation research can be best conceptualized as problems of portfolio choice. It discusses how portfolio choice problems can be studied using discrete choice experiments, stated choice (conjoint) methods. Issues in the construction in the design of experiments, model specification and estimation are discussed. A working example illustrates the basic approach. Finally, possible extensions of the basic approach are identified.

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