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Case study

Network politics in an educational organization

Pages 183-195 | Published online: 23 Mar 2007
 

Abstract

The electronic mail (EM) network in a large, multi-campus community college district was used by some employees to gain support for positions contrary to those of the leadership. The case study offered an opportunity to look at technology within an organizational setting. It raised questions about the loose coupling of the educational organization's technical and authority systems, about the strength of coupling among employee groups during the incident, about the boundaries of the EM political activists, and about the power manifested within educational organization's technical and authority systems. A variety of research methods (stages of event progression, fantasy types associated with consciousness-building, and evidence of user technical and rhetorical skills) were used to answer questions about the organization's loosely coupled systems during the EM political incident. Notes were taken of conversations and more formal interviews. From this the technical and authority systems of the institution were described and compared. Results indicated that (1) the loose coupling of the technical and the authority systems made the EM political incident possible; (2) employees were more tightly coupled on organizational goals and more loosely coupled on organizational means; (3) political activists did not make full use of the EM's political medium potential; and (4) when the college district's administration refused to limit anyone's use of the EM network, they reinforced the integrity of both the authority and the technical systems.

Implications included: (1) the potential of some of the research methods for EM study, especially fantasy theme analysis; (2) a political interpretation of EM language, especially flaming; (3) the importance of technical and rhetorical skills for mature EM users; and (4) the role of the authority and technical systems in the debate about appropriate EM network use within an organization.

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