UK public’s intention to engage with academia via online technologies

ABSTRACT

Online technologies have made it possible for practitioners and the public to reach academics directly and seek information and knowledge in areas of professional or personal interest. This paper uses the extended version of the Unified Theory of Acceptance and Use of Technology (UTAUT2) to examine the factors that affect the adoption of online technologies by practitioners and other members of the public in order to engage with the academic community. Understanding the driving factors of such online engagement is very important as it can inform academic practice and how institutional support is provided. The results of our online survey (N = 241), derived by using Structural Equation Modelling, show that behavioural intention is mainly affected by the user's habit, performance expectancy and facilitating conditions. Also, educational level has a moderating effect in the cases of habit and social influence and gender in the cases of habit and hedonic motivation.

KEYWORDS:

• Engagement
• academia
• UTAUT
• online technologies

Disclosure statement

No potential conflict of interest was reported by the authors.