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Articles

Supporting users in data disclosure scenarios in agriculture through transparency

, , ORCID Icon, & ORCID Icon
Pages 2151-2173 | Received 16 Oct 2021, Accepted 21 Mar 2022, Published online: 10 May 2022
 

ABSTRACT

Business collaboration in the era of digital transformation requires the exchange of operational data. Since data are hardly controllable once they have been published or shared with others, it is highly important that users are clearly informed about who has access to which data and how certain settings can prevent the disclosure of sensitive data. However, giving end users more control over their data through increased transparency could also lead to information overload. This is particularly true in the field of agriculture, where tight schedules put pressure on employees of small enterprises. We conduct an empirical prestudy with 52 German farmers to investigate current data sharing scenarios. From these insights, we derive requirements and a concept for data sharing solutions providing data flow transparency for users. To investigate the behavior of users and the effects of transparent UI controls, we evaluate a prototype with 18 persons. Our evaluation shows that farmers demand flexible and secure tools that adjust to their workflows. Also, data should be stored and processed locally, granting farmers data sovereignty. Although the controls require additional effort, the evaluated transparent controls for data disclosure are easy to use and raise user awareness.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Notes

1 https://ec.europa.eu/growth/smes/sme-definition_en, based on headcount (micro < 10, small < 50, medium < 250) and turnover (micro ≤ 2 million C, small ≤ 10 million C, medium ≤ 50 million C) of the enterprises.

Additional information

Funding

This work was supported by the German Federal Ministry for Education and Research (BMBF) in the project HyServ (01IS17030B), by funds of the German Government's Special Purpose Fund held at Landwirtschaftliche Rentenbank in the project GeoBox-II and AgriRegio and by the Deutsche Forschungsgemeinschaft (DFG, German Research Foundation) - 251805230/GRK 2050.

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