Abstract
This essay examines representations of U.S.–Latino identity on the ABC television program Ugly Betty. The analysis argues that the show articulates a tension between ethnic “otherness” and cultural assimilation that symbolizes current negotiations of individual and collective identities among young, English-speaking Latinos in the United States. Furthermore, the essay argues that Ugly Betty symbolically endorses a new conceptualization of Latino identity in the United States. The conceptual framework of the analysis is the relationship between media representation and identity.