Assessing the Impact of a Business Communication Simulation on Students' Self-Perceptions

Abstract

This article examines whether participation in a business communication simulation significantly influences students' perceptions of their business communication behaviors. Results revealed several significant differences between students' pre- and post scores. Students reported significantly higher post scores in 4 of 5 of the examined categories, including message construction, message delivery, critical analysis, and collaboration. These findings suggest that participation in the simulation positively impacts students' estimations of their business communication competencies. Possible explanations and implications behind these findings are discussed. Future research directions are proposed.

Keywords:

• Business Communication Education
• Experiential Learning
• Self-Perceptions
• Simulation
• Teaching

Notes

Note. All items were affixed on a 5-point Likert scale ranging from 1 (strongly disagree) to 5 (strongly agree).

*p < .05. **p < .001.

Additional information

Notes on contributors

Travis Russ

Travis Russ (Ph.D., Rutgers University, 2006) is an associate professor in the School of Business Administration at Fordham University.

Meghann L. Drury-Grogan

Meghann L. Drury-Grogan (Ph.D., Northwestern University, 2006) is an assistant professor is at Fordham University.