Bulking Up (Identities): A Communication Framework for Male Fitness Identity

Abstract

The goal of this interview study is to build upon a rich history of masculinities research, complicating the arenas in which masculinity is communicated, performed, negotiated, and enacted. Using Hecht’s communication theory of identity, analysis of this data reveals that men pursuing fitness find misalignment between the personal, relational, and enacted frames. Consequently, they engage in a host of discursive strategies to manage the uncertainty that is produced by these identity gaps. This study identifies three: excessive body discipline, forceful negotiation, and constant comparison. By exploring these gaps and strategies, this study aims to situate fitness as a space ripe for the production of identity work and as an intersectional identity element.

Keywords:

• Communication Theory of Identity
• Fitness
• Identity Gaps
• Masculinity
• Muscularity