On Measures of Message Elaboration in Narrative Communication

Abstract

This study assesses and compares two forms of measurement instrument for message elaboration in narrative communication research: self-report vs. thought-listing. The validity of the two forms was investigated in a nomological network consisting of need for cognition, message sensation value, identification, transportation, parasocial interaction, risk perception, and behavioral intention. Reliability was also examined. Results showed that the self-report form might be better when the focus was on entertainment-related information, while the thought-listing form might be more advantageous for persuasive information. Implications for narrative communication and future research were discussed.

Keywords:

• Construct Validity
• Message Elaboration
• Narrative Communication
• Self-Report
• Thought-Listing

Acknowledgments

We thank Dr. Jiyeon So and Dr. Robin Nabi for their generosity in sharing the stimuli videos used in this study.