Primitive or empowered: representations of Native Americans and COVID-19 in news media

ABSTRACT

Historically, representations of Native Americans in media have tended toward a narrative of a people who are savage at worst, primitive and helpless at best. During the COVID-19 pandemic in the United States, Native Americans were often featured in news coverage about the viral outbreak. Using close textual analysis, this study differentiates between COVID-19 themed news stories featuring Native Americans as told by Native media sources and those offered by non-Native media sources. Though the representations of Native people offered in the reports from non-Native news agencies were generally sympathetic, they upheld longstanding and negative visual tropes of primitiveness and helplessness. Native news sources, however, portrayed Native people as empowered and community oriented. We conclude that when Native people construct their own stories, even in the midst of a devastating pandemic, their narratives further efforts toward Native self-determination and rearticulate the archetypal framing of Native identity in US news coverage.

KEYWORDS:

• Native Americans
• framing
• stereotypes
• identity
• COVID-19

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Theresa Davidson

Theresa Davidson is Professor of Sociology, Samford University.

Niya Pickett Miller

Niya Pickett Miller is Assistant Professor of Communication Studies, Samford University.

Bryan Day

Bryan Day is a Political Science major, Samford University.