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Abstract
One of the most popular areas of recent historical examination has been the presidential campaign of 1948. Historians have concluded that Truman's surprising victory was the result of a complicated potpourri of variables. While the established strength of the Democratic Party was one of the most important factors in the final outcome, the strategies of both Dewey and Truman were equally decisive. This essay analyzes and evaluates the choice and performance of those strategies, with special emphasis on Truman's successful tactics.