Gender and social‐class coding in popular photographic erotica

Abstract

This study examines editorial photography in nine major erotica magazines to determine how pictures vary as a function of the social class, gender and sexual preference of the intended readership. The analysis reveals that upwardly‐mobile, heterosexual men are treated to idealized images, whereas working‐class, heterosexual men are presented with more mundane yet highly‐sexualized images. Heterosexual women are provided with photographs of nude males in a low‐sexual context. Magazines for homosexual men present images, except for gender, very similar to those created for upwardly‐mobile, heterosexual men. These patterns are discussed from a functionalist perspective to show how erotica magazines contribute to social‐order maintenance.

Key concepts:

• Social class
• gender
• erotica
• pornography
• photography
• sex
• magazines
• message analysis